When you think of buying something, you don't typically consider it to be a very emotional process, right? For example, I can't think of many people who grab a gallon of milk and walk all the way to the cashier in complete, inner turmoil; trying to decide if it's a good deal, or if you really need it, or if Hiland is a reputable company, or if the cow was in good shape when the milk was taken. And if there are people who do that, it's only until they're caught by the police and returned to whichever insane asylum t...
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